PLTW Brand Guidelines
We are a dynamic and engaging brand that maintains a lighthearted approach. However, we are committed to upholding high standards of quality. You can find some guidelines and resources below to get you started working with the Project Lead The Way brand.
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PLTW Logo & Brand Usage
What you get:
- PLTW Logos (Acronym, Full Spelling, Badge)
- Program Branding (Icons and Full Spelling)
- PLTW Boilerplate Language and Key Messages
- Brand Guidelines PDF
PLTW Logo Don’ts
PLTW Program Icons & Branding
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PLTW Launch (PreK–5)
Empower students to unlock a love of lifelong learning and build on their potential through hands-on discovery.
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PLTW Launch (Grades 6–8)
Lead students through the discovery of new paths and possibilities they can look forward to in high school and beyond.
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PLTW Algebra 1 Advantage (Grades 6–12)
Immerse students in real-world challenges through dynamic investigations, problems, and projects that showcase the practical applications of Algebra.
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PLTW Computer Science (Grades 9–12)
Push students to think differently and become creators, not just users, of the technology around them.
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PLTW Biomedical Science (Grades 9–12)
Inspire students to tackle anything from wellness to controlling a global pandemic before even graduating high school.
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PLTW Engineering (Grades 9–12)
Challenge students to step into the role of today’s engineers and make the leap from dreamer to doer.
Co-Branding Lock-Ups
If you are a PLTW partner or school, please adhere to these guidelines when aligning your exceptional brand with ours.
Color Palette
Click a color to copy the Hex code to your clipboard!
Primary Colors
PLTW Blue
Hex #3e34d9
CMYK 95/55/0/24
Deep Blue
Hex #141e8a
CMYK 100/63/31/44
Cream
Hex #f7f4f1
CMYK 4/0/0/0
Dark Blue
Hex #0e0318
CMYK 94/89/43/65
Program Colors
PLTW Launch Green
Hex #6aa342
CMYK 65/16/100/2
PLTW Gateway Orange
Hex #ef7622
CMYK 2/66/99/0
PLTW Algebra 1 Advantage Pink
Hex #b74e9c
CMYK 22/85/0/0
PLTW Computer Science Purple
Hex #461c5d
CMYK 84/100/31/24
PLTW Engineering Teal
Hex #007c8a
CMYK 87/36/40/7
PLTW Biomedical Science RED
Hex #d74127
CMYK 10/89/100/1
Note: Avoid using these colors for text, as they often fail to meet readability and accessibility standards. Instead, use our 95% Black (#333132) for text.
Photography and B-Roll
Our brand photography should capture the genuine emotions and experiences of students and teachers engaging with the PLTW curriculum. Images should highlight students and teachers utilizing the equipment and materials integrated into our curriculum.
